How Telemarketing can help you grow your business

Even in 2018, Telemarketing remains the most direct way of sourcing new business.


When most people think of generating new business in 2018, automatically the first suggestion is Google AdWords. However, B2B telemarketing still remains the most direct way of generating new business leads. 

B2B telemarketing is very different to B2C telemarketing. B2C is very much a shotgun approach, with agents making an enormous number of calls to consumers with the hope they have a requirement for what's being sold. B2B telemarketing uses something that models a sniper approach - where we contact a very targeted data set who we know have a need for your product or service. We also exactly the person we need to speak to within the business. These factors combined mean that the process is as efficient as it can be, with minimal time wasted, so you can generate far more new business leads. It's a much more consultative approach, which changes the tone of a cold all immediately. Suddenly, the cold call isn't a nuisance interrupting your day, but a very informative and pleasant experience. 

With B2B cold calling, the purpose of the call isn't to rope someone into buying something they will regret the second the phone is down. The purpose is to explain your offering and deliver your USPs, enough to confirm that there is an interest in your product or service. The goal is then to secure a face to face meeting or a second call to nurture the lead and move the prospect to the next stage of the sales process.

It's not for the faint-hearted - outbound cold calling is a difficult job requiring a very niche skill set. However if it's done right, telemarketing can lead your business to explosive growth. 

That's where outsourced telemarketing comes in, as we are specialists in B2B telemarketing, lead generation and appointment setting. We will feed highly-qualified leads into your sales funnel, allowing you to focus your time on closing the sales-ready opportunities and growing your business. 

At the end of the day, our business is growing your business. Straight-line Marketing will work as an extension of your company to deliver to you the highest quality leads and appointments for you to convert into sales and new clients.