Using telemarketing for lead generation and nurturing
The people in charge of Sales and Marketing for their business have identified their highest priorities as increasing both quality and quantity of the leads they generate, While ultimately increasing the percentage of leads converted into sales.
But what is the best way to improve on all three of these things? Lead generation should be a key priority for B2B companies, as it's the best way to generate new business. The quality of the lead is equally important, as it gives the sales team the best possible opportunity to convert the lead into a sale.
Telemarketing can work alone, or as part of an integrated campaign where leads obtained through other means are followed up over the phone. Our telemarketers are highly experienced in generating you leads within your target market, qualifying these as sales ready opportunities, and setting appointments for you to win new business.
"Using a specialist B2B telemarketing company provides you with the best possible opportunities to generate hot, highly qualified leads and appointments"
Increasing numbers of companies are outsourcing their lead generation campaigns (here's why), as we can help ensure the quality of each lead we feed into your sales funnel. This allows your sales team to focus on what they do best, converting the high-quality leads into new sales. It's in nobody's best interest to send a salesperson to a low quality lead - it's a waste of time for every individual involved.
You may already have a team working on your telemarketing in-house, but don't let that stop you. We will work as an extension of your business, bringing in new opportunities to ensure that you hit your targets mentioned above; increasing the quality and quantity of leads, and increasing the rate of lead conversion into sales. Ultimately, it’s about making sure you are speaking to your prospects before your competitors do, allowing you to grow your business.
We specialise in turbo-charging your growth, so get in touch with one of our experts today to see how we can help you.