What is Appointment Setting?


The phone can be a sales person’s greatest weapon, but can also be their worst nightmare if it's not used right. The simple fact is that if you can’t get an appointment in the first place, it doesn’t matter how great you are at selling.

If your lead generation and appointment setting is carried out in-house, it may look something like this:

  • Marketing passes new leads to appointment setters
  • Appointment setters follow up and qualify further, with an aim to set an appointment with the sales team
  • A successful meeting brings you new business, and you can then pass them onto an account manager for the long-term

Many companies are not big enough to have a process on this scale, but in order to grow you still need leads to convert into new business. This model does also have its limitations, and the large number of steps involved can equate to a loss of efficiency in the sales process. 

An appointment setting campaign with a specialist telemarketing agency allows your sales team to meet with pre-qualified leads, so businesses who have an active interest in your product or service so you can focus on closing the deal and bringing on new clients. These appointments can either be generated from your own lead generation sources such as your marketing campaigns or from pre-sourced data for your target market.

At the end of the day, our business is growing your business. Straight-line Marketing will work as an extension of your company to deliver to you the highest quality leads and appointments for you to convert into sales and new clients. 

Straight-Line Marketing | B2B Telemarketing | Lead Generation | Appointment Setting
Zac Hancox