What is lead generation?

Lead Generation is the ultimate goal of every B2B marketer but in order to be able to appreciate its value, you need to fully understand what it is and how it can be achieved. 

"In marketing, lead generation is the generation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads.”

Essentially, it's identifying opportunities where companies can bring in new business. B2B telemarketing is an excellent form of lead generation, as it allows you to have meaningful conversations with potential clients and identify whether they have a need for your product or service before going to sell to them. 

Are conventional methods the solution?

The world is always evolving and this has led to digital becoming the channel of choice for some marketers. Digital can offer many options, for example search engine optimisation (SEO), pay per click (PPC) campaigns such as Google AdWords, email and social media. The limitations here are that digital marketing doesn’t create demand - you can only position yourself where the audience is.

A well-placed advertisement or prime time TV slot will put you in front of potentially millions. However, this is definitely less effective for B2B campaigns. TV adverts can also be very costly and require the support of external agencies - as well as it being difficult to get an idea of the success of the advert. 

So what are the options if you want highly targeted, successful lead generation?

Telemarketing is one of the best methods for lead generation. Before any campaign starts, there is a clearly defined brief - then relevant data is sourced to fit the profile of your ideal clients. Results can come immediately, so progress and success are easy to track. At Straight-line marketing, we will provide a steady stream of highly qualified leads into your sales funnel - allowing you to convert these into sales and generate new business. B2B telemarketing is the most direct form of business to business lead generation. We go directly to the people you want to be working with and have a requirement for your products or services. It's the least wasteful of all marketing methods, enabling you to deliver a consistent, tailored message at scale. 


To speak to us about a tailored telemarketing campaign, follow the link below or feel free to call us!

B2B Telemarketing | Lead Generation | Appointment Setting | New Business growth