What is SEO?
It stands for Search Engine Optimisation - and is one of the best ways to help get your website ranking higher in search engines and gain you better exposure online. It should be used in combination with your inbound marketing methods in order to maximise the effects of both!
So, what does SEO mean?
Search Engine Optimisation essentially means using key words that relate to your business and industry to improve your internet exposure. Search engines use your web content to rank you for any given search, using a blend of things that determine your domain authority (such as key words, root domains etc.). So, by ensuring that your website is rich in key words and phrases relating to your business, you can help improve how many people come across your site when they search for the things you offer.
How do I implement it?
Keyword mapping is the best place to start. Define a number of key words and phrases that closely relate to what you do, and that people are likely to search when looking for the things you offer. They help search engines know what your website can tell people, so when a search is conducted, the engine knows what relevant websites to show the searcher. For example, a digital marketing agency might use key words such as digital marketing, online marketing, pay per click, AdWords, inbound marketing, business growth, new sales etc - depending on where they specialise within digital marketing. You can also use longer key phrases, as these are less commonly used across websites and therefore have lower competition for a high ranking in search engines. This might include things like 'pay per click specialist digital marketing agency'. Using a combination of long and short tail key words and phrases repeatedly across your website will help search engines rank you as trusted content, so you appear higher and more frequently when someone's search includes one of your phrases.
SEO should be integrated within your normal content, so throughout your standard web pages and also blog posts which can be shared on social media channels etc. Just being sure that your sentences utlitise the key words where possible is important - but equally, if you use the key words way too often it can be picked up as spamming which will have the opposite effect.
Maximising the effects of your web content is a crucial part of inbound marketing strategies, in order to get as many people as possible attracted to and engaged with your content. Outbound B2B telemarketing can help produce even stronger results from your inbound marketing campaigns, as it drives even more web traffic which helps you to rank higher in google. Get in touch with one of our experts today to discuss how we could work alongside your SEO strategies to generate you new business opportunities. Call us on 0161 504 0608, or click below to send us a message.