What is the difference between telemarketing and telesales?

most people don’t know the difference between Telemarketing and Telesales. This suggests that they don’t understand the important distinct values that can be gained from each service.

What is telesales?

"A service that sells your products or services directly to the customer by telephone"

Telesales is a broad approach, that generally works best with a product that is new to market or that would appeal to a large audience, such as homeowners. It's often associated with untargeted cold calling, and is very popular with B2C companies selling to large markets, due to the fact that you can quickly and easily reach high numbers of people. Telesales campaigns are used when there is already data available, and someone is needed to convert these into sales. 

If you’re good at speaking to customers about your products and services, but are lacking interest or contact with customers, you need help with Telemarketing.

What is telemarketing?

"A service that generates interest, creates opportunities, provides information, factors customer feedback, makes appointments and produces leads by telephone"

Telemarketing takes a more targeted approach, reaching out to potential clients who have already been identified as potential leads. Here at Straight-line Marketing, we specialise in high-performance B2B telemarketing campaigns, such as lead generation and appointment setting - We create new opportunities for your company. This allows you to get in front of the people you want to work with, meeting potential clients and bringing in new business. 

So, how can telemarketing benefit you? It takes the time and cost out of finding new customers or generating interest in your brand, product or service by taking the information directly to your customer; creates a more reliable source of data for your sales team, rather than buying the data; identify ‘low hanging fruit’  (customers who are already prepared to buy a product or service and do not require much persuasion); and helps to provide a stream of appointments based on customers who are looking for precisely what you offer. 

So which one is right for me?

Ultimately, the point is to understand which one best meets your requirements and will lead to the greatest ROI for your business. We can offer turbo-charged business growth with our lead generation and appointment setting campaigns. 


Get in touch with one of the team for a free consultation about your business, and see if you could benefit from a strong telemarketing campaign.